What kind of music is the right kind?
Promotionally, being genre-specific makes it much easier to find audiences in the local community. Simply seek out the local zydeco club, accordian association, and cajun dance community. Make sure your calendar is published in these groups' newsletters, websites, and announced at meetings. Offer your venue as a meeting place every Sunday for these zydeco fans. In2une explores and exploits all avenues possible to find the right publics for your live entertainment, and goes the extra mile to make sure these publics become regulars.
Technically speaking, there is no "wrong kind" of music. Any genre has its public. However, an all-polka-all-the-time program may take a while to gather regular audiences. Also consider that a punk rock club in a retirement neighborhood is going to be an uphill battle. Or more subtly, a Dixieland jazz club across the street from the college campus just isn't going to effectively capitalize on the young demographic walking by it every day. Obviously the point is to offer a genre or genres of music that fit the character of your neighborhood. But above all-regardless of the genre you ultimately choose-BE CONSISTENT. Again, the public needs to know what to expect, without having to make a phone call, or look in the paper.
In2une encourages single-genre live music programs, yet this still allows for a wide variety within general genres. For example, a "blues" format can encompass several genres, such as blues-rock, Texas blues, old school rhythm & blues, country blues, swing blues, and even rockabilly or zydeco. It is especially effective to feature a particular sub-genre on a particular night of the week, such as "Zydeco Sundays," or "Rockabilly Tuesdays." In planning Zydeco Sundays, however, make sure to feature it for at least six months before changing, if you feel you must. Sometimes it takes that long for the public to catch on to your pattern, or for the zydeco fans to take a chance and finally come to check out your venue.