Profitability checklist for live music If you are currently featuring live music, but are not satisfied with its profitability, the following checklist will help isolate some of the most common issues contributing to this situation. During our initial consultation we will cover the points below: Are you promoting your live music schedule in the local media? Do you maintain an up-to-date mailing list to your clientele? Is your current quality of your live music lineup alienating your clientele? Are there uncontrolled sound volume issues? Is the live music performed from a well-lit stage? Do you have a high-quality sound system? Are you offering musicians and bands sufficient money to do their own promotion and create goodwill in the music community? Do you maintain good relations with the musicians and bands performing at your venue with frequent requests for input? Have you featured live music for less than one year? Is your wait staff upset or stressed out because of the live music, musicians or bands? Do you have sufficient staff to provide snappy service to your clientele? Are the restrooms clean? Do you have security and emergency-handling protocols firmly in place with all staff? Are you charging a cover with an empty house? Is there sufficient nearby parking for the person capacity of your venue? Do you have good relations with local law enforcement? If a new venue, are you sufficiently capitalized to operate in the red for at least one year? NEXT->