Promote, promote, promote
Another fallacy rampant in this business is how much time it takes to establish and profit from a live music venue. The general rule of thumb is ONE YEAR. You should be capitalized enough to run in the red for at least one year before achieving profitability. Of course, there are exceptions both ways, but using the In2une system will definitely keep you on the short side time-wise. The main missions are creating presence in the public mind, and snagging regular clientele. At In2une we believe that enthusiastic neighborhood involvement, high quality entertainment, and consistent, persistent, and targetted promotion can shave months off that time-to-profit period.
It is an issue of constant amazement to us how so little promotion gets done, and yet how high expectations get for revenue in the venue business. Again, this points out the fallacy of the "if you build it, they will come" adage. Of course, a new business-especially a new live music venue-is going to get extra walk-by traffic due to the curiosity factor, but that initial public blush is very short-lived. In2une helps to capitalize on that "first blush" towards creating a regular and loyal clientele. There is a tremendous amount of promotion that can be done for very little cash outlay. Your first priority is to create word of mouth about your venue. In2une works to create word-of-mouth or "viral guerilla marketing" via the following means:
Most business owners consider "advertising" to be only buying ads in print and broadcast media. Fortunately, you are running an entertainment venue, which creates its own buzz. Yes, it always helps to place ads, however, the most productive and "biggest bang for your buck" strategies are listed above, and In2une knows the territory very well.